Twitch (Amazon)

Role: Global Audience Research & Sales Insights

Duration: May 2017 – Sep 2018

Title: Segmenting a Global Viewer Base to Improve Ad Strategy

Website: twitch.tv

🧹 Overview

Twitch is the leading platform for live streaming entertainment. As part of the Global Sales Insights team, I led audience research initiatives to support advertising effectiveness, campaign strategy, and platform targeting across multiple international markets

🌟 The Challenge

How can Twitch improve ad relevance and performance across regions while maintaining a personalized experience for viewers?

• Limited data on viewer behaviors across different geographies
• Advertisers needed better insights for targeted campaign planning
• Talent and content teams required segmentation support for partnership strategies

🔬 Research Approach

Methods Used: