Condé Nast

Role: Audience Development & Analytics – Consumer Intelligence

Duration: May 2015 – Apr 2017

Title: Improving Editorial Strategy Through Reader Behavior and UX Collaboration

Website: condenast.com

🧹 Overview

At Condé Nast, I worked across brands like Vogue, GQ, and Wired to enhance content engagement and reader experience. By collaborating with editors and developers, I helped integrate audience behavior data into editorial decisions and improve digital user flows.

🌟 The Challenge

How do we optimize content strategy and web experience for millions of readers across multiple premium media brands?

• Editors lacked structured audience feedback on article performance
• UX inconsistencies affected engagement and session duration
• Newsletter and homepage layouts were underperforming in click-throughs

🔬 Research Approach

Methods Used:

• Google Analytics behavioral analysis across 20+ brand sites
• SEO audits and content performance dashboards